Twitter vs. Facebook – The WIIFM Wars

Hubby and I were having a great conversation over breakfast for dinner tonight. It all started with Gary Vay-ner-chuk, and his chime in the other day about Twitter vs. Facebook. In his video post, he talks about how apps like Facebook need to become more immediate and instantaneous or they are going to be eclipsed by the Twitters of the world.

These are great ideas and I think Gary has it bang on. But he really got me thinking about why this shift needs to occur. And what I think it comes down to is WIIFM (pronounced “Wiff-umm”). What’s In It For Me? Here’s my theory.

When I first started using Facebook about 6 months or so ago (that’s like 3 years in Interweb time), I thought it was just the greatest, most fantastic use of the Internet I’d ever seen. I reconnected with elementary and highschool friends whom I had not spoken to in 22 years. I found former colleagues, and discovered what they had been doing with their time since we’d last spoken. It really was as if a whole new world had opened up for me. I mean, who ever thought I would get to (or want to!) talk to my first boyfriend ever again? I certainly didn’t. The fact is, at that time, I was getting something out of it. It was entertaining, like a virtual highschool reunion that never stopped. Every day someone else would come to the party and that would make it even more fun.

But you know what? Eventually, I found every old friend and acquaintance I would ever want to be reconnected with. And the novelty, frankly, has started to wear off. And I’m not alone. I’ve noticed lately that of my 200-and some friends, only about 15% of them actually still post regular updates.

You know what? Facebook…I’m just not that into you anymore. WIIFM, after I find all my old friends? Not a whole lot, I’m afraid.

In terms of actual networking, well, I’ve never really used Facebook for that. Sure, some of my social media pals are also my FB friends, but it’s almost like it’s just common courtesy…well, I’m subscribed to your blog, I follow you on Twitter, so I may as well be your FB friend too, right?

So what is the WIIFM factor with Twitter? Well, as @garyvee says, it’s immediate, instantaneous. All Twitter wants to know is what I am doing RIGHT NOW. (Hmmm, Eckhart Tolle would be impressed!). The social network is shifting. People are becoming interested only in who is at the party now, not who was there yesterday or last week. They don’t want to see that video you made last weekend, they want to see the Qik interview you are doing with Robert Scoble in an elevator right now. They want to get your latest Utterz that you recorded on your subway ride home. In a sense, they want to be in your life as it happens.

The value of Twitter over Facebook is clear. Twitter has the ability to stand the test of time, because by its very nature, it is changing and adapting to its environment all the time, but it’s the community who is doing it, not the developers. @zefrank’s Color Wars and @bedtime stories are clear indications of that, as are the power of the Twitterverse when it comes ruling events like SXSW and Podcamp Toronto.

I think the question really is, is Facebook ready to adapt on the same level as Twitter?

Making a Brand for Yourself

Here’s a guy that totally gets it. Gary Vaynerchuk, of winelibrary.tv didn’t just throw up a little web site with a few videos on it and then sit back and wait for it to go viral. He didn’t think – “gosh, nobody else is talking about wine on the Web”, because he KNEW that lots of people are out there talking about wine on the Web. Instead, he developed a brand – HIMSELF.

10,000 of the people who watch his show don’t know or care anything about wine. But they are interested in Gary. Why? I think it’s because he is not at all the kind of personality that is normally associated with a wine expert. He’s loud, bold, and cusses a lot. His abundant enthusiasm for the subject of wine is enough to draw you in, and his personality gets you hooked. The implementation of his site is fantastic. First, he’s using Viddler, my favourite new video app. Second, his site is all about how you can link up and connect with him. I follow him on Facebook, Twitter, and Viddler , I subscribe to the RSS feed for his show so it’s in my Google Reader, and if I wanted to I could follow him on LinkedIN, Pownce and Cork’d too. What does this mean? He’s EVERYWHERE! I can’t go a day without seeing some sort of update from the guy. And that doesn’t even count all of the other blog posts he’s appearing in these days.

Here’s what I find really interesting about the success he’s had with the Gary Vaynerchuk brand (besides the fact that now just about everyone can spell “Vaynerchuk”). He’s had to get an agent. Mainstream media is noticing him and putting him on their shows (Ellen, Nightline, Conan, to name a few). Hollywood is calling about doing reality TV shows. As he says, mainstream media is beginning to source its new talent from the web.

It’s like an open casting call out here on the Internet right now. You can be sure that the talent scouts are spending more time surfing YouTube and vlog posts than ever before. But I don’t think they are necessarily looking for the next big talent. They are looking for people who are making a brand for themselves and building their audience based on that brand.

What does it mean to content producers? The time to start building your brand is NOW. Quick, before someone else does it.

Watch what Gary has to say about this here:

http://www.viddler.com/explore/richschefren/videos/50/